How the Last Leg of the Triathlon is like Product Packaging

My struggles as a young athlete feel strikingly similar to the struggles of the packaging industry. My dream for the industry is for it to become more technologically advanced, to see more consumer packaged goods companies implement active and intelligent packaging. It’s a worthwhile dream. Active packaging protects products, extending their value and shelf life. Intelligent packaging opens a world of new possibilities, allowing consumers to interact with products through their smartphones and giving companies an ineffable number of options for customer interaction, including better data, anti-tampering tools and augmented reality experiences.

From buzzword to business strategy: defining digital transformation for your brand

I had the opportunity to attend the Smart Digital Experiences for 21st Century Industry round-table in Chicago. The evening’s goal was to bring together leaders from around the world in an open dialogue to deep dive into how digital transformation can be incorporated into a corporate strategy to achieve true innovation in an age of constant disruption.

Pack Snacks: Packaging News Round-Up

In this edition of Pack Snacks, Esko’s Product Managers, Susie Stitzel and Richard Deroo and Global Marketing Solutions Manager, Kathy Drommerhausen discuss Tetra Pak’s new material effects and online retail’s packaging problem. 

We also discuss packaging specifications and the complications of consistent accurate production, as well as artificial intelligence and the way it could benefit those in the packaging industry. 

Leveraging Packaging As Part Of The E-Commerce Experience: An Interview with Chris Walton, Former VP of Target Store of the Future

Packaging is important to consumer packaged goods (CPG) companies, but we often forget that packaging plays a role in retail too. Retailers understand the impact packaging has on consumer purchasing behaviors, but often face challenges with CPGs who design their packaging as an isolated product, never considering how the product packaging would look on a shelf or how it appears online.

Communicating Through Color at Each Moment of Truth

The greats of customer experience have broken down interactions between brands and customers into first, second, and beyond moments of truth, spanning both physical and digital. As any fashion or beauty marketer knows, each of these moments dictates how customers feel about your brand and influences their purchasing decisions. Color is the first impression of quality for your product. How can you ensure your color selection works hard for you at each moment of truth [MOT]?

Color Me Impressed: The Food and Beverage Innovation Forum

Are you a global brand leader trying to localize your product in China? How well do you know Chinese consumers? Do they even care or notice products from major and established players outside of the Eastern hemisphere? The market is up for grabs; how do brands win?

I had the opportunity to attend and speak at the Food and Beverage Innovation Forum (FBIF) on April 18-20th in Shanghai, China.

Pack Snacks: News Round-Up

In this edition of Pack Snacks, Editor-in-Chief, Danielle Sauve talks to Esko’s Product Managers Susie Stitzel, Timothy Sixta and Esko’s Global Vice President, Sales and Services, Niels Stenfeldt about artificial intelligence, omnichannel's impact on product packaging and paperboard packaging’s prominence in the luxury goods industry.

Dscoop is the Redwood Falling in the Forest – Here’s Why You Should Listen

Dscoop (digital solutions co-op) is a user group meeting run by HP Indigo for print service providers that inspires companies to incorporate digital print into their core capabilities.

The three day event (March 25-28) this year boasted several keynotes, including Dan Heath (Harvard Business School, best-selling author), Andrew Davis (@drewdavishere), Alon Bar-Shany (General Manager at HP Indigo), 60+ educational sessions (one presented by yours truly) and a showcase floor featuring 90+ exhibitors and solution providers (full disclosure: including Danaher companies Esko, Enfocus and AVT).

FUSE 2018: Fun Facts, Take-Aways and Controversies (and Other Concepts and Quotes I Loved)

FUSE 2018 in New York City on April 9-11th celebrated innovative game changers within iconic and startup companies who are changing the face of design and the way consumers experience and interact with the brand.

Read on to learn more about some of my favorite speaker sessions’ fun facts, take-aways and controversies alongside other concepts and quotes that resonated with me.

Euromonitor: Why Packaging Development and Production Need to be More Sustainable

As global retail sales of packaging increased by 2 percent in 2016, the environmental damage caused by the “make, use, dispose” economy is of growing concern. This is particularly evident in Asia, Latin America and the Middle East/Africa, which are seeing ongoing population growth. The sustainable development of packaging is a pressing necessity ecologically, and also offers opportunities for businesses along the supply chain.