Transform Brand Packaging AND Win Executive Support With These 5 Magic Words

You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?

Food and Beverage Packaging: Online and In-Store Shopper Behaviors

Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.

Packaging Technology Boosts Sustainability Initiatives for Brands

As the Millennial generation continues to increase their buying power, they also prefer to purchase products from brands that have sustainable manufacturing methods and ethical business standards. According to a Nielsen study, Generation Z is also willing to pay for products and services that come from companies who are committed to positive social and environmental impact—up from 55 percent in 2014 to 72 percent in 2015.

New Product Innovation and Digitization Key to Drive Growth for Large FMCG Brands

The archetypal tale of David and Goliath is unfolding between small craft or start-up brands (David) and large fast-moving consumer goods (FMCG) companies (Goliath). In a recent Financial Times article, Bain & Company stated that these Goliath FMCG companies experienced 7.7 percent growth from 2006- 2011, but only .7 percent growth from 2012-2016. And according to a New Product Innovation Report, Nielsen states that of over 60,000 new SKUs introduced in Europe in the last few years, just over half (55 percent) made it to 26 weeks.

Pack Snacks: News Round-up

In this edition of Pack Snacks, Ashley Joyce speaks with X-Rite’s Printing and Portfolio Manager, Ray Cheydleur and  VP, Brand Global Strategic Accounts, Cindy Cooperman about Nestlé’s former candy brands getting a new refresh, how speed to market is correlated to the ever-growing amount of indie and start-up beauty brands and how major brands are also looking to increase their new product roll-out to cash-in.

More Than a Pretty Picture: Design’s Impact on the Packaging Process

One of our editors, Ashley Joyce had the opportunity to speak with Chip Tonkin, Chair of the Graphic Communications Department and also Director of The Sonoco Institute of Packaging Design and Graphics at Clemson University. Prior to being at Clemson, he spent 13 years with International Paper. She also spoke with Jeff Rhodehamel, the Chair of Food, Nutrition and Packaging Sciences and Associate Director of The Sonoco Institute at Clemson University. Prior to Clemson, he worked at Cryovac Sealed Air for 18 years. Combined they both have a total of more than 45 years experience in packaging industry.

Reduce, Reuse, Recycle: How Major Brands are Committing to Sustainable Packaging

In today’s connected world, consumers are more informed than ever before. This means consumers can now walk into commerce transactions armed with research about any particular brand or product. It also means that consumers have a more in-depth understanding and exposure to the local and global impacts of socially irresponsible practices, whether it be water shortages, food poverty and poor air quality. As a result, many consumers have adopted more sustainable behaviors, and expect the same from the brands they purchase.

Pack Snacks: News Round-Up

In this edition of Pack Snacks, Esko’s Product Manager, Susie Stitzel, Global Marketing Solutions Manager, Kathy Drommerhausen, MediaBeacon’s Product Manager, Timothy Sixta and Danaher Product Identification’s Director of Customer Experience and Insights, Danielle Sauvé discuss Target’s new distribution strategy, the digitization of retail and how packaging design can reduce damage created in transit.

5 Ways Virtual Reality Can Fuel Your Packaging Workflow

Executives want to see a newly designed package in real life before they approve it. After all, it’s hard to imagine a lifeless, 2D proof flying off the shelves. But the analog packaging industry method of showing executives design mockups—printing, folding, cutting, and superimposing the design onto a dummy container—is less efficient and less effective than what could be done with virtual reality (VR).

Why Color Matters in Cosmetics Brand Packaging

In our visual culture, color cosmetics are the epitome of self-expression, and emotions evoked through color cosmetics can range from absolute disgust all the way to pure unadulterated delight. Color choices, combinations and applications create the story for the consumer, and the dynamics of color are a very personal experience, as it easily changes the way you view yourself and how you present yourself to others.