All in Digital Transformation

Transform Brand Packaging AND Win Executive Support With These 5 Magic Words

You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?

Food and Beverage Packaging: Online and In-Store Shopper Behaviors

Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.

Packaging Technology Boosts Sustainability Initiatives for Brands

As the Millennial generation continues to increase their buying power, they also prefer to purchase products from brands that have sustainable manufacturing methods and ethical business standards. According to a Nielsen study, Generation Z is also willing to pay for products and services that come from companies who are committed to positive social and environmental impact—up from 55 percent in 2014 to 72 percent in 2015.

New Product Innovation and Digitization Key to Drive Growth for Large FMCG Brands

The archetypal tale of David and Goliath is unfolding between small craft or start-up brands (David) and large fast-moving consumer goods (FMCG) companies (Goliath). In a recent Financial Times article, Bain & Company stated that these Goliath FMCG companies experienced 7.7 percent growth from 2006- 2011, but only .7 percent growth from 2012-2016. And according to a New Product Innovation Report, Nielsen states that of over 60,000 new SKUs introduced in Europe in the last few years, just over half (55 percent) made it to 26 weeks.

Pack Snacks: News Round-up

In this edition of Pack Snacks, Ashley Joyce speaks with X-Rite’s Printing and Portfolio Manager, Ray Cheydleur and  VP, Brand Global Strategic Accounts, Cindy Cooperman about Nestlé’s former candy brands getting a new refresh, how speed to market is correlated to the ever-growing amount of indie and start-up beauty brands and how major brands are also looking to increase their new product roll-out to cash-in.

More Than a Pretty Picture: Design’s Impact on the Packaging Process

One of our editors, Ashley Joyce had the opportunity to speak with Chip Tonkin, Chair of the Graphic Communications Department and also Director of The Sonoco Institute of Packaging Design and Graphics at Clemson University. Prior to being at Clemson, he spent 13 years with International Paper. She also spoke with Jeff Rhodehamel, the Chair of Food, Nutrition and Packaging Sciences and Associate Director of The Sonoco Institute at Clemson University. Prior to Clemson, he worked at Cryovac Sealed Air for 18 years. Combined they both have a total of more than 45 years experience in packaging industry.

Pack Snacks: News Round-Up

In this edition of Pack Snacks, Esko’s Product Manager, Susie Stitzel, Global Marketing Solutions Manager, Kathy Drommerhausen, MediaBeacon’s Product Manager, Timothy Sixta and Danaher Product Identification’s Director of Customer Experience and Insights, Danielle Sauvé discuss Target’s new distribution strategy, the digitization of retail and how packaging design can reduce damage created in transit.

5 Ways Virtual Reality Can Fuel Your Packaging Workflow

Executives want to see a newly designed package in real life before they approve it. After all, it’s hard to imagine a lifeless, 2D proof flying off the shelves. But the analog packaging industry method of showing executives design mockups—printing, folding, cutting, and superimposing the design onto a dummy container—is less efficient and less effective than what could be done with virtual reality (VR).

How the Last Leg of the Triathlon is like Product Packaging

My struggles as a young athlete feel strikingly similar to the struggles of the packaging industry. My dream for the industry is for it to become more technologically advanced, to see more consumer packaged goods companies implement active and intelligent packaging. It’s a worthwhile dream. Active packaging protects products, extending their value and shelf life. Intelligent packaging opens a world of new possibilities, allowing consumers to interact with products through their smartphones and giving companies an ineffable number of options for customer interaction, including better data, anti-tampering tools and augmented reality experiences.

From buzzword to business strategy: defining digital transformation for your brand

I had the opportunity to attend the Smart Digital Experiences for 21st Century Industry round-table in Chicago. The evening’s goal was to bring together leaders from around the world in an open dialogue to deep dive into how digital transformation can be incorporated into a corporate strategy to achieve true innovation in an age of constant disruption.

Pack Snacks: Packaging News Round-Up

In this edition of Pack Snacks, Esko’s Product Managers, Susie Stitzel and Richard Deroo and Global Marketing Solutions Manager, Kathy Drommerhausen discuss Tetra Pak’s new material effects and online retail’s packaging problem. 

We also discuss packaging specifications and the complications of consistent accurate production, as well as artificial intelligence and the way it could benefit those in the packaging industry. 

Leveraging Packaging As Part Of The E-Commerce Experience: An Interview with Chris Walton, Former VP of Target Store of the Future

Packaging is important to consumer packaged goods (CPG) companies, but we often forget that packaging plays a role in retail too. Retailers understand the impact packaging has on consumer purchasing behaviors, but often face challenges with CPGs who design their packaging as an isolated product, never considering how the product packaging would look on a shelf or how it appears online.