All in Process Excellence

Event Recap: Talking e-commerce packaging at E-Pack

I had the privilege to speak at Smithers Pira’s E-PACK event in Chicago in September. E-Pack provided brand owners opportunity to discuss the challenges of staying competitive in the online retailing space and how packaging converters and packaging design firms can provide additional solutions for brand owners. If you missed the event, I’ve got three key learnings that I’m happy to share with you, as well as a recap of the presentation I gave with my former customer and still-current colleague John Morrow.

CPGs Can Earn Consumer Trust Through Product Packaging

Each time a new package is designed for a food or beverage product, brand leaders must ask themselves if they’re giving shoppers what they want. Is this package what shoppers expect? Are they meeting shoppers’ desires?

As shopping behaviors and the path to purchase have been disrupted by online and mobile shopping, shoppers’ expectations of the product experience are also changing.

How Technology Enables Package Design Innovation and Marketing Implementation

Marketplace disruptions caused by the rapid growth in ecommerce and social media are posing major threats and opportunities for consumer package goods (CPG) companies.  Designing innovative products and packages that delight consumers have always been important, but innovation today needs to be faster, more effective and less expensive than ever before.  Strong marketing implementation has also always been important, but the complex environment today requires a highly efficient, integrated omnichannel approach.  Technology can help enable these transformations. 

Packaging Technology Boosts Sustainability Initiatives for Brands

As the Millennial generation continues to increase their buying power, they also prefer to purchase products from brands that have sustainable manufacturing methods and ethical business standards. According to a Nielsen study, Generation Z is also willing to pay for products and services that come from companies who are committed to positive social and environmental impact—up from 55 percent in 2014 to 72 percent in 2015.

New Product Innovation and Digitization Key to Drive Growth for Large FMCG Brands

The archetypal tale of David and Goliath is unfolding between small craft or start-up brands (David) and large fast-moving consumer goods (FMCG) companies (Goliath). In a recent Financial Times article, Bain & Company stated that these Goliath FMCG companies experienced 7.7 percent growth from 2006- 2011, but only .7 percent growth from 2012-2016. And according to a New Product Innovation Report, Nielsen states that of over 60,000 new SKUs introduced in Europe in the last few years, just over half (55 percent) made it to 26 weeks.

More Than a Pretty Picture: Design’s Impact on the Packaging Process

One of our editors, Ashley Joyce had the opportunity to speak with Chip Tonkin, Chair of the Graphic Communications Department and also Director of The Sonoco Institute of Packaging Design and Graphics at Clemson University. Prior to being at Clemson, he spent 13 years with International Paper. She also spoke with Jeff Rhodehamel, the Chair of Food, Nutrition and Packaging Sciences and Associate Director of The Sonoco Institute at Clemson University. Prior to Clemson, he worked at Cryovac Sealed Air for 18 years. Combined they both have a total of more than 45 years experience in packaging industry.

Reduce, Reuse, Recycle: How Major Brands are Committing to Sustainable Packaging

In today’s connected world, consumers are more informed than ever before. This means consumers can now walk into commerce transactions armed with research about any particular brand or product. It also means that consumers have a more in-depth understanding and exposure to the local and global impacts of socially irresponsible practices, whether it be water shortages, food poverty and poor air quality. As a result, many consumers have adopted more sustainable behaviors, and expect the same from the brands they purchase.

Pack Snacks: News Round-Up

In this edition of Pack Snacks, Esko’s Product Manager, Susie Stitzel, Global Marketing Solutions Manager, Kathy Drommerhausen, MediaBeacon’s Product Manager, Timothy Sixta and Danaher Product Identification’s Director of Customer Experience and Insights, Danielle Sauvé discuss Target’s new distribution strategy, the digitization of retail and how packaging design can reduce damage created in transit.

From buzzword to business strategy: defining digital transformation for your brand

I had the opportunity to attend the Smart Digital Experiences for 21st Century Industry round-table in Chicago. The evening’s goal was to bring together leaders from around the world in an open dialogue to deep dive into how digital transformation can be incorporated into a corporate strategy to achieve true innovation in an age of constant disruption.

Leveraging Packaging As Part Of The E-Commerce Experience: An Interview with Chris Walton, Former VP of Target Store of the Future

Packaging is important to consumer packaged goods (CPG) companies, but we often forget that packaging plays a role in retail too. Retailers understand the impact packaging has on consumer purchasing behaviors, but often face challenges with CPGs who design their packaging as an isolated product, never considering how the product packaging would look on a shelf or how it appears online.

In Transparency We Trust

In all aspects of life, transparency is important in establishing trust. People feel secure when they have ready access to how products are made or see how contracted services are performed.

Consumers are increasingly concerned about their health and the products they use. Food and beverages with simplified labels, easy-to-read ingredients and clear windows have gained popularity as consumers demand more information to prove that products are exactly what they claim to be.

Using an Array of Things (AoT) Approach to Improve Brand Packaging Functions

Imagine, as a consumer packaged goods marketer: in just a few minutes you’re gathering data and insights on brand health across your organization from departments such as packaging, marketing, sales and design and also from key partners such as packaging manufacturers, logistics, retailers and even consumers. If you had access to all of that knowledge, how would that impact your overall decision making for the business?