All in Process Excellence
Many consumer packaged goods (CPG) companies have yet to understand the importance that the entire packaging value chain has on their overall route-to-market and do not consider packaging digitization as a core business priority. However, if they advance their packaging processes, adopt digital technologies, automate them and connect them with suppliers (and even consumers), they will see realize increasing benefits. These benefits include increased executive support, cost control, risk mitigation, responsiveness, quality, and transparency.
Don’t be mistaken: Lean concepts and tools are not just for the manufacturing floor. A diverse array of professionals is already realizing the benefits of extending "Lean" methods into non-manufacturing functions.
Just look at agile software development, agile marketing, and even agile careers: all stem from the rich source of the Toyota Production System (TPS).
We are at an intersection of the digital and physical world and coordination at this intersection becomes increasingly difficult. With the development of digitization in every aspect of society, customers have grown accustomed to the Amazons and Apples of the world: seeking instant gratification with personalized marketing, same-day delivery and global product consistency.
Today we launched our latest trends book, 2018 Packaging Trends with commentary from senior leadership at Pantone, X-Rite, Esko, AVT, Videojet, Laetus and Danaher.
When the chief brand officer from the largest advertiser in the world announces that they don't "want to waste time and money on a crappy media supply chain," even those of us just outside digital media in packaging may feel a little twinge of dread in our stomachs.