All in Digital Transformation
A woman visits a store and sees something interesting on the shelf. She wants to know more about the item, so she pulls out her smartphone, opens the Amazon Flow app and points the phone's camera at the product. Within seconds, her phone is filled with information. She now has the option to read about the product and either buy it at the store or add it to her Amazon cart on the app.
In this edition of Pack Snacks, Ashley Joyce speaks with X-Rite’s Printing and Portfolio Manager, Ray Cheydleur and VP, Brand Global Strategic Accounts, Cindy Cooperman about Nestlé’s former candy brands getting a new refresh, how speed to market is correlated to the ever-growing amount of indie and start-up beauty brands and how major brands are also looking to increase their new product roll-out to cash-in.
Esko held its’ 27th annual conference (EskoWorld) for Esko users on June 5-7 in San Antonio, Texas. Brand leaders, graphic and structural designers, trade shops, sign makers and packaging and label converters heard about trends shaping the industry, witnessed emerging technologies, shared ideas and gained product knowledge at the three-day event.
One of our editors, Ashley Joyce had the opportunity to speak with Chip Tonkin, Chair of the Graphic Communications Department and also Director of The Sonoco Institute of Packaging Design and Graphics at Clemson University. Prior to being at Clemson, he spent 13 years with International Paper. She also spoke with Jeff Rhodehamel, the Chair of Food, Nutrition and Packaging Sciences and Associate Director of The Sonoco Institute at Clemson University. Prior to Clemson, he worked at Cryovac Sealed Air for 18 years. Combined they both have a total of more than 45 years experience in packaging industry.
In this edition of Pack Snacks, Esko’s Product Manager, Susie Stitzel, Global Marketing Solutions Manager, Kathy Drommerhausen, MediaBeacon’s Product Manager, Timothy Sixta and Danaher Product Identification’s Director of Customer Experience and Insights, Danielle Sauvé discuss Target’s new distribution strategy, the digitization of retail and how packaging design can reduce damage created in transit.
Executives want to see a newly designed package in real life before they approve it. After all, it’s hard to imagine a lifeless, 2D proof flying off the shelves. But the analog packaging industry method of showing executives design mockups—printing, folding, cutting, and superimposing the design onto a dummy container—is less efficient and less effective than what could be done with virtual reality (VR).
My struggles as a young athlete feel strikingly similar to the struggles of the packaging industry. My dream for the industry is for it to become more technologically advanced, to see more consumer packaged goods companies implement active and intelligent packaging. It’s a worthwhile dream. Active packaging protects products, extending their value and shelf life. Intelligent packaging opens a world of new possibilities, allowing consumers to interact with products through their smartphones and giving companies an ineffable number of options for customer interaction, including better data, anti-tampering tools and augmented reality experiences.
I had the opportunity to attend the Smart Digital Experiences for 21st Century Industry round-table in Chicago. The evening’s goal was to bring together leaders from around the world in an open dialogue to deep dive into how digital transformation can be incorporated into a corporate strategy to achieve true innovation in an age of constant disruption.
In this edition of Pack Snacks, Esko’s Product Managers, Susie Stitzel and Richard Deroo and Global Marketing Solutions Manager, Kathy Drommerhausen discuss Tetra Pak’s new material effects and online retail’s packaging problem.
We also discuss packaging specifications and the complications of consistent accurate production, as well as artificial intelligence and the way it could benefit those in the packaging industry.
Packaging is important to consumer packaged goods (CPG) companies, but we often forget that packaging plays a role in retail too. Retailers understand the impact packaging has on consumer purchasing behaviors, but often face challenges with CPGs who design their packaging as an isolated product, never considering how the product packaging would look on a shelf or how it appears online.
The greats of customer experience have broken down interactions between brands and customers into first, second, and beyond moments of truth, spanning both physical and digital. As any fashion or beauty marketer knows, each of these moments dictates how customers feel about your brand and influences their purchasing decisions. Color is the first impression of quality for your product. How can you ensure your color selection works hard for you at each moment of truth [MOT]?
I was intrigued by a Digital Year in Review as jotted by Nestlé’s global head of (all things) digital and social media, Pete Blackshaw. As a digital influencer at one of the world’s largest consumer goods companies, it’s easy to infer that connecting physical products with digital experiences is part of Blackshaw’s mission.
Packaging as a function is scattered all over your organization. Your department may work on a facet of packaging, but may not think about the entire process. Here’s how the pieces fit together.
Although technology and sustainability loom, the eyes have it in the packaging world, as bold colors and creativity top the trends in 2018.
We reviewed nine packaging trend reports from across the industry, laying out each trend from each article to uncover the seven biggest trends for 2018.
Consumer purchases are facilitated today by digital technologies, such as their smartphones, according to Deloitte’s 2017 Consumer Products Outlook. Therefore, consumer packaged goods (CPG) companies have the opportunity to engage and influence consumers at every stage of the buying process, from initial research to the final purchasing decision.
FUSE 2018 in New York City on April 9-11th celebrated innovative game changers within iconic and startup companies who are changing the face of design and the way consumers experience and interact with the brand.
Read on to learn more about some of my favorite speaker sessions’ fun facts, take-aways and controversies alongside other concepts and quotes that resonated with me.
On a cold Chicago evening at the end of March, 30 motivated souls gathered to get a hands-on introduction to emerging technologies in packaging & design. These brand marketers, start-up founders, agency partners and design leaders encountered seven digital innovations that are disrupting packaging and design.
A DAM helps speed up time-to-market and improves the content creation process; it is a solution for brands to store, search, manage and distribute digital assets. As a single source of truth for brand assets like images, videos and symbols, it can transform the packaging design process.
We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging.
Simplify My Packaging spoke with Esko’s Product Managers, Richard Deroo and Suzie Stitzel about plastics ban, packaging beyond consumption and digital tools for smart label transparency in this edition of Pack Snacks.