How to Build Color Credibility Within the Retail Shelf Set

When it comes to cosmetic color or shade selection in the drug store aisle, or any mass market retail environment, the burden of decision making falls directly on the shoulders of the consumer. For cosmetics companies, this creates a great deal of risk – what if the consumer begins to second guess whether they have the correct match? This problem is further compounded by the fact that despite all the shelving, backlighting and pricey fixtures… when the consumer is standing in the grocery aisle thinking she may need a new concealer, it all looks the same.

Event Recap: Talking e-commerce packaging at E-Pack

I had the privilege to speak at Smithers Pira’s E-PACK event in Chicago in September. E-Pack provided brand owners opportunity to discuss the challenges of staying competitive in the online retailing space and how packaging converters and packaging design firms can provide additional solutions for brand owners. If you missed the event, I’ve got three key learnings that I’m happy to share with you, as well as a recap of the presentation I gave with my former customer and still-current colleague John Morrow.

CPGs Can Earn Consumer Trust Through Product Packaging

Each time a new package is designed for a food or beverage product, brand leaders must ask themselves if they’re giving shoppers what they want. Is this package what shoppers expect? Are they meeting shoppers’ desires?

As shopping behaviors and the path to purchase have been disrupted by online and mobile shopping, shoppers’ expectations of the product experience are also changing.

What Digital Shoppers Want Food And Beverage Packaging Designers To Know

When designing a package for food and beverage, a beautiful design will always appeal to shoppers, but a great design needs to do more. It needs to inform and motivate a sale, particularly in the nanosecond of consideration online. Carefully considering these factors for both packaging refreshes and new packaging will enhance unique brand identity and cement consumer loyalty.

How Technology Enables Package Design Innovation and Marketing Implementation

Marketplace disruptions caused by the rapid growth in ecommerce and social media are posing major threats and opportunities for consumer package goods (CPG) companies.  Designing innovative products and packages that delight consumers have always been important, but innovation today needs to be faster, more effective and less expensive than ever before.  Strong marketing implementation has also always been important, but the complex environment today requires a highly efficient, integrated omnichannel approach.  Technology can help enable these transformations. 

5 Ways to Be the CIO Your Packaging Team Needs and Deserves

As a technology leader, I’m continually looking to gather data and insights that strengthen my business case for digital transformation within my organization. 

Shopper insights on food and beverage packaging helps marketers, designers and packaging engineers create innovative product designs with strong value propositions based on data and feedback on how and why shoppers buy both in-store and online.

Transform Brand Packaging AND Win Executive Support With These 5 Magic Words

You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?

Food and Beverage Packaging: Online and In-Store Shopper Behaviors

Data and insights on what shoppers like helps fuel innovative product designs with strong value propositions, but knowing how shoppers want to receive products is also a critical piece of the story. For example, shoppers are constantly gathering information when it comes to food and beverage packaging and with the rise of smartphones, shoppers are becoming curious about how they can use their phones to get more value out of packaging.

Packaging Technology Boosts Sustainability Initiatives for Brands

As the Millennial generation continues to increase their buying power, they also prefer to purchase products from brands that have sustainable manufacturing methods and ethical business standards. According to a Nielsen study, Generation Z is also willing to pay for products and services that come from companies who are committed to positive social and environmental impact—up from 55 percent in 2014 to 72 percent in 2015.

New Product Innovation and Digitization Key to Drive Growth for Large FMCG Brands

The archetypal tale of David and Goliath is unfolding between small craft or start-up brands (David) and large fast-moving consumer goods (FMCG) companies (Goliath). In a recent Financial Times article, Bain & Company stated that these Goliath FMCG companies experienced 7.7 percent growth from 2006- 2011, but only .7 percent growth from 2012-2016. And according to a New Product Innovation Report, Nielsen states that of over 60,000 new SKUs introduced in Europe in the last few years, just over half (55 percent) made it to 26 weeks.

Event Recap: AIGA Leadership Retreat

Great design leaders help others, whether within their team, department, or customer base, achieve their goals. This is what I saw at the 2018 AIGA Leadership Retreat in Baltimore, Maryland. Design leaders from all over the country came together to share and glean insights to gain confidence and tactical skills to deliver valuable user experiences.