All tagged white paper

NEW: Digital Maturity Model for Brand Packaging

Many consumer packaged goods (CPG) companies have yet to understand the importance that the entire packaging value chain has on their overall route-to-market and do not consider packaging digitization as a core business priority. However, if they advance their packaging processes, adopt digital technologies, automate them and connect them with suppliers (and even consumers), they will see realize increasing benefits. These benefits include increased executive support, cost control, risk mitigation, responsiveness, quality, and transparency.

DOWNLOAD: The Responsiveness Requirement - How Agile Marketers Act on Consumer Feedback to Drive Growth

Danaher’s Product Identification Platform of companies Pantone, Esko, MediaBeacon, X-Rite, AVT, Videojet and Laetus along with the CMO Council conducted the following study, “The Responsiveness Requirement: How Agile Marketers Act on Consumer Feedback to Drive Growth”. The study surveyed senior marketing leaders across customer-obsessed industries like consumer packaged goods, health, beauty and manufacturing to better understand how brands are meeting and exceeding expectations for responsiveness and action.