All in Design Leadership

Transform Brand Packaging AND Win Executive Support With These 5 Magic Words

You have an awesome idea to improve product packaging. You feel the pain of the people who work for you and your peers (not to mention your own pain). You’ve got an idea to help digitize the packaging process by introducing a process change or a technology change, but every time you think of bringing it up to your boss, you’re at a loss for words. What to say?

Pack Snacks: News Round-up

In this edition of Pack Snacks, Ashley Joyce speaks with X-Rite’s Printing and Portfolio Manager, Ray Cheydleur and  VP, Brand Global Strategic Accounts, Cindy Cooperman about Nestlé’s former candy brands getting a new refresh, how speed to market is correlated to the ever-growing amount of indie and start-up beauty brands and how major brands are also looking to increase their new product roll-out to cash-in.

More Than a Pretty Picture: Design’s Impact on the Packaging Process

One of our editors, Ashley Joyce had the opportunity to speak with Chip Tonkin, Chair of the Graphic Communications Department and also Director of The Sonoco Institute of Packaging Design and Graphics at Clemson University. Prior to being at Clemson, he spent 13 years with International Paper. She also spoke with Jeff Rhodehamel, the Chair of Food, Nutrition and Packaging Sciences and Associate Director of The Sonoco Institute at Clemson University. Prior to Clemson, he worked at Cryovac Sealed Air for 18 years. Combined they both have a total of more than 45 years experience in packaging industry.

Why Color Matters in Cosmetics Brand Packaging

In our visual culture, color cosmetics are the epitome of self-expression, and emotions evoked through color cosmetics can range from absolute disgust all the way to pure unadulterated delight. Color choices, combinations and applications create the story for the consumer, and the dynamics of color are a very personal experience, as it easily changes the way you view yourself and how you present yourself to others.

Communicating Through Color at Each Moment of Truth

The greats of customer experience have broken down interactions between brands and customers into first, second, and beyond moments of truth, spanning both physical and digital. As any fashion or beauty marketer knows, each of these moments dictates how customers feel about your brand and influences their purchasing decisions. Color is the first impression of quality for your product. How can you ensure your color selection works hard for you at each moment of truth [MOT]?

Color Me Impressed: The Food and Beverage Innovation Forum

Are you a global brand leader trying to localize your product in China? How well do you know Chinese consumers? Do they even care or notice products from major and established players outside of the Eastern hemisphere? The market is up for grabs; how do brands win?

I had the opportunity to attend and speak at the Food and Beverage Innovation Forum (FBIF) on April 18-20th in Shanghai, China.

FUSE 2018: Fun Facts, Take-Aways and Controversies (and Other Concepts and Quotes I Loved)

FUSE 2018 in New York City on April 9-11th celebrated innovative game changers within iconic and startup companies who are changing the face of design and the way consumers experience and interact with the brand.

Read on to learn more about some of my favorite speaker sessions’ fun facts, take-aways and controversies alongside other concepts and quotes that resonated with me.

Ultra Violet Color Psychology

When thinking about selecting a color to represent a brand, it's important to consider the psychological message and meaning of the color and how it will instantaneously broadcast the meaning and image of the company.

While designers envision colors and their impact on a brand; Pantone also knows that color extends beyond products into a lifestyle, which is why the Pantone Color Institute takes the role of color selection so seriously.

To Innovate Better: Get Surreal

Simply defined, surrealism strives to reconcile our dreams with reality. As Victor Hugo penned, “Each man should frame life so that at some future hour fact and his dreaming meet.” The resolution of such wildly divergent polarities is quite an ambitious undertaking, no? Therein lies the power…

Simply defined, surrealism strives to...