Privacy Policy & Terms of Use


WE UPDATED OUR PRIVACY NOTICE EFFECTIVE SEPTEMBER 6, 2017. provides information on the packaging value chain and products and services related to packaging ideation, creation, design, printing, coding, tracking, marketing, retail and ecommerce.    

The site is run by Videojet Technologies Inc. (“Videojet”) on behalf of Videojet and the affiliated companies that make up the Product Identification Platform of Danaher Corporation, including Videojet, Esko-Graphics BVBA, X-Rite Incorporated, Linx Printing Technologies Ltd., Alltec Angewandte Laserlicht Technologie GmbH, Laetus Gmbh, Advanced Vision Technology (A.V.T.) Ltd., and their subsidiaries and affiliates (together “Affiliates”).        

This Online Privacy Policy (“Privacy Policy”) explains how handles personal information provided to us on websites, mobile sites, mobile applications, and other digital services and products controlled by or Videojet that link to this Privacy Policy (collectively, “the Sites”).

This Privacy Notice does not apply to Sites that do not link to this Privacy Policy or to third-party websites linked from the Sites.


This summary section provides a brief overview of our Privacy Notice. Please read the full Privacy Policy below for more detailed information.

·         Information We Collect

·         How We Use Your Information

·         Information We Share

·         Your Privacy Choices

·         Security

·         Accessing Our Sites Globally

·         Changes to Our Privacy Notice

Information We Collect collects the following types of information through the Sites:

·         Information you provide. Personal Data you provide when requesting information, responding to questionnaires or surveys, or registering for products and services.

·         Information collected automatically. Your IP address and non-identifying information about your use of the Sites or Affiliated Sites may be collected automatically using tracking technologies, such as cookies. Your website browser software can be set to reject all cookies; however, cookies can allow you to take advantage of some of the site’s essential features, which may not work if you reject cookies.

·         Information collected from other sources. We may combine information about you from the Sites, sites of Affiliates, information collected offline or from external parties.

How We Use Your Information uses the information we collect for the following purposes:

  • To provide you with the information you request through your interaction with
  • To provide you with information on the product and services of our Affiliated Companies (Videojet, Esko, X-Rite, Linx, Alltec, Laetus, AVT and their subsidiaries and affiliates).
  • To customize and improve your experience on the Sites.
  • To generally improve our products and services and for other internal business purposes.
  • Legal obligations to notify and report to authorities.

Under European data protection laws, must have a legal basis to process your Personal Data. The legal basis that applies in an instance will depend on for which of the specific purposes described above is processing your Personal Data:

>        In certain cases, may ask for your consent to collect and process your Personal Data. Should you choose to provide your consent, you may later withdraw your consent by contacting us as described in the “Your Privacy Choices” section.  Please note that the withdrawal of consent will not affect processing which has already occurred.

>        In other instances, the processing of your Personal Data may be necessary in order to comply with an applicable law or regulation or for the performance of a contract to which you are subject. You may not be able to opt-out of this processing, or your choice to opt-out may impact our ability to perform a contractual obligation otherwise owed to you.

>        In still other instances, may process your Personal Data based on's legitimate interests in communicating with you about our products and services, and about scientific research and educational opportunities.  You have the right to opt-out of all such processing of your Personal Data.  You may do so by contacting us as described in the “Your Privacy Choices” section. 

Processing operations may include the recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction of Personal Data. The Personal Data we collect about you may be stored for five years following the most recent interaction we have had with you, after which point it will be archived only for so long as reasonably necessary for the purposes set out above, in accordance with applicable laws.

Information We Share does not sell or disclose your personal information to unrelated third parties without your consent, except:

  • To affiliates and third-party service providers to provide services and information on our Sites, including online marketing and advertising, and to support our business operations. We require these parties to handle personal information in accordance with this Privacy Notice.
  • To the companies that make up the Product Identification Platform of Danaher Corporation, including Videojet, Esko-Graphics BVBA, X-Rite Incorporated, Linx Printing Technologies Ltd., Alltec Angewandte Laserlicht Technologie GmbH, Laetus Gmbh, Advanced Vision Technology (A.V.T.) Ltd., and their subsidiaries and affiliates, for the purpose of providing information about products and service of these Companies.
  • To another company in connection with the sale or transfer of one of our product lines or divisions, which includes the services provided through one or more of the Sites.
  • To governing regulatory authorities, including the US Food and Drug Administration, or as may otherwise be necessary for Videojet of an Affiliate to comply with a legal obligation or demand.

In the event decides to reorganize or divest our business through sale, merger, or acquisition, may share Personal Data about you with actual or prospective purchasers.  We will require any actual or prospective purchasers to treat this Personal Data in a manner consistent with this notice.

You can find all related affiliates here.

Your Privacy Choices

You have the right to see and get a copy of Personal Data about you that we maintain as well as to ask us to make corrections to inaccurate or incomplete Personal Data about you.  You have the right to receive data you have provided to us in a machine-readable format and to transmit that data to another controller. You may also request the erasure of your Personal Data or the restriction of its processing, or object to the processing of Personal Data about you.

To seek access to Personal Data about you, to file a concern, complaint, or request for correction, or to opt-out of particular programs, please contact our Privacy Leader by clicking on the “Contact Us” link on the Site you are using, by using the contact information on the mobile application you are using, or by emailing us at You may also send a letter to the following address:


Privacy Officer

1500 North Mittel Boulevard

Wood Dale, IL 60191

For more information about your privacy rights, or if you are not able to resolve a problem directly with us and wish to make a compliant, contact your local authority: 

Security maintains controls to protect and secure personal information, but when you share personal information online there is always some risk that an unauthorized third party could gain access to your information.

Accessing Our Sites Globally

By using this site, you understand that your Personal Data will be collected, stored, and processed in the United States and in any country to which we may transfer your information in the course of our business operations. may transmit Personal Data about you to related affiliates worldwide. These affiliates may in turn transmit Personal Data about you to other related affiliates. Some affiliates may be in countries that do not ensure an adequate level of data protection.  Nevertheless, all of related affiliates are required to treat Personal Data in a manner consistent with this notice. To obtain additional information regarding the safeguards we have in place for cross-border transfers of Personal Data, please contact us using the information provided in the “Your Privacy Choices” section.

Changes to Our Privacy Notice

Check this Privacy Notice regularly, as we may change or update portions of this Privacy Policy from time to time, subject to any applicable consent requirements. Any changes will be promptly posted to this page and accompanied by a new effective date at the top of this page.