Getting color right – the first time and consistently over time – is still a challenge. The ways in which people communicate about products and ideas change depending on the context and the knowledge of the people communicating, as well as the technology available for us to use.
As the digitization of practically everything will continue to permeate the packaging industry, brand leaders focused on delivering high-quality packaging experiences need to continually look to shopper feedback and preferences to provide high-value to consumers while still growing business revenue. With so much change going on, I wanted to dig a little deeper into some of the top reports from this year to show fellow readers what consumers want from the packages they buy. Read on to see the top six reports compiled in 2018 and some of my key takeaways below:
Digital shopping trends are still emerging as research is collected on what shoppers are doing with their phones, what they will do and what they aren’t interested to do, what they want from digital shopping experiences, and what they expect from packaging in their digital-to-physical path to purchase.
Contrary to what the name might suggest, finishes like metallics or “pearlescents” are not simply a final touch, but instead an intentional element of a design from the beginning. They have production processes that can require weeks or even months, as well as their own trends.