The packaging process is very manual and analog for most consumer goods companies. This makes it ripe for digitization, and companies who digitize fastest will gain an advantage. When leaders provide digital tools for their teams, they can reap serious business benefits like reduced cost, improve quality, reduced risk, increased visibility and increased agility.
A woman visits a store and sees something interesting on the shelf. She wants to know more about the item, so she pulls out her smartphone, opens the Amazon Flow app and points the phone's camera at the product. Within seconds, her phone is filled with information. She now has the option to read about the product and either buy it at the store or add it to her Amazon cart on the app.
In this edition of Pack Snacks, Ashley Joyce speaks with X-Rite’s Printing and Portfolio Manager, Ray Cheydleur and VP, Brand Global Strategic Accounts, Cindy Cooperman about Nestlé’s former candy brands getting a new refresh, how speed to market is correlated to the ever-growing amount of indie and start-up beauty brands and how major brands are also looking to increase their new product roll-out to cash-in.
Esko held its’ 27th annual conference (EskoWorld) for Esko users on June 5-7 in San Antonio, Texas. Brand leaders, graphic and structural designers, trade shops, sign makers and packaging and label converters heard about trends shaping the industry, witnessed emerging technologies, shared ideas and gained product knowledge at the three-day event.